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May

Sasicha Thongkhaoaon
Designed for KBTG
Currently Master of Design at UC Berkeley
San Francisco, USA

UX

3+ years designing end-to-end UX for millions of users, balancing user insights with business and technical constraints

FINTECH

AI

HCI

Exploring technology with humanity
at its core — designing interactions that amplify human capability, not replace it

MeowJot Streak

Designed for KBTG,  Oct 2024 - Apr 2025

GAMIFICATION

BEHAVIORAL DESIGN

Designed a gamified feature in an expense tracking app that turns expense tracking into a habit by linking the task of categorizing items to feeding a virtual pet.

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KhunThong Chat Bubble

Designed for KBTG,  July - Aug 2022

UX Design

Visual Design

Redesigned the UI (chat bubble) for a bill-splitting chatbot to visualize payment status and minimize clutter within the messaging interface.

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UARSI

Personal Project,  Jan - Feb 2022

AI-POWERED SEARCH

PERSONALIZATION

Designed an AI-powered apartment rental platform that matches users with their ideal home by understanding preferences and requirements.

Glow Planet

Designed for GlowPlay,  May 2022 - Feb 2023

GAME DESIGN

SUSTAINABILITY

Created a screen-free educational board game about sustainability that helps children understand the global impact of their everyday actions through interactive play.

Wait, there's more to share

and May's experiments at Berkeley MDes

Beyond product design

I'm experimenting with tangible computing and physical interactions at UC Berkeley's MDes program. These experiments go beyond traditional UX, bridging digital experiences with the tangible world.

Feel free to reach me out if you want a password to some protected pages on my website.

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